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5 Best Universal Life Companies Of 2025

Compare reviews from the top universal life insurance companies of 2025. Explore flexible plans that offer lifelong protection, adjustable premiums, and options to grow cash value over time.

Last Updated: October 07, 2025

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Our Universal Life Partners

Amplify, Ethos, SelectQuote

1

Our #1 Pick
Ethos

4.9

Excellent

  • Quick, fully digital application with no medical exams
  • Policies designed for flexibility with adjustable premiums and death benefits
  • Tax-deferred savings potential for long-term financial planning

85% of our visitors chose this!

Visit Ethos

2

Amplify

4.8

Excellent

  • Up to $5 million in coverage available
  • Offers different types of permanent insurance, including VUL, IUL, and more
  • Tax-advantaged growth linked to market indices like the S&P 500, with features such as caps and floors to balance risk and reward
Visit Amplify

3

SelectQuote

4.3

Good

  • Compare multiple universal life insurance carriers
  • Personalized quotes to find the best flexible coverage
  • Policies offered with cash value growth and flexible death benefits
Visit SelectQuote
Our #1 Universal Life Choice for 2025

1

Our #1 Pick
Ethos

4.9

Excellent

  • Quick, fully digital application with no medical exams
  • Policies designed for flexibility with adjustable premiums and death benefits
  • Tax-deferred savings potential for long-term financial planning

85% of our visitors chose this!

Visit Ethos

Universal life insurance is a flexible form of permanent coverage that combines lifelong protection with a savings component. Unlike term life insurance—which only lasts for a set number of years—universal life policies can last your entire lifetime, as long as you keep enough cash value to cover the policy’s costs. This type of insurance is popular among people who want long-term financial protection for their loved ones and the opportunity to build tax-deferred cash value over time.

How Universal Life Insurance Works

Universal life (UL) insurance provides a death benefit to your beneficiaries when you pass away, and it includes a cash value account that grows over time. A portion of each premium goes toward the cost of insurance, while the remainder is credited to the policy’s cash value. Many UL policies let you adjust premiums and the death benefit within limits, giving flexibility that term and many whole life policies don’t offer.

The Main Types Of Universal Life Insurance

There are three main types of universal life insurance: Fixed (Traditional UL), Indexed (IUL), and Variable (VUL). Each offers different tradeoffs between growth potential, guarantees, and risk.

Fixed Universal Life Insurance (Traditional UL)

Fixed universal life policies credit the cash value with a set interest rate determined by the insurer. Growth tends to be steady and predictable, often with a guaranteed minimum interest rate. Fixed UL is a lower-risk UL option that still provides flexibility in premiums and death benefit.

Key Features:

  • Guaranteed minimum interest rate.
  • Steady, low-risk growth.
  • Flexible premium and coverage options.
  • Good for conservative savers who want permanence with predictable cash value.

Indexed Universal Life Insurance (IUL)

Indexed universal life credits interest based on the performance of a market index (for example, the S&P 500) but you are not directly invested in the market. IUL policies typically include participation rates, caps, and floors that determine how much of the index’s gain is credited and protect against losses when the index falls.

Key Features:

  • Market-linked growth potential without direct market ownership.
  • Downside protection via floors (often 0%) that prevent negative interest credits in bad years.
  • Caps and participation rates that limit upside.
  • Flexible premiums and death benefits; moderate risk/reward profile.

Variable Universal Life Insurance (VUL)

Variable universal life lets policyholders allocate the cash value to subaccounts similar to mutual funds. VUL offers the greatest potential for long-term growth, but the cash value and potentially the death benefit can fluctuate with market performance.

Key Features:

  • Direct investment control over subaccounts (equities, bonds, etc.).
  • High upside potential and higher downside exposure.
  • Flexible premiums and coverage.
  • Best for investors comfortable with market risk and active policy monitoring.

Pros And Cons Of Universal Life Insurance

Pros:

  • Lifelong coverage when maintained.
  • Adjustable premiums and death benefits.
  • Cash value grows tax-deferred.
  • Potential to build wealth or supplement retirement (policy loans/withdrawals subject to rules).

Cons:

  • Can be complex and require monitoring.
  • Costs (cost of insurance, fees) may increase with age.
  • Investment risk for IUL and VUL; caps/floors may limit returns.
  • Underfunding a policy can lead to lapses or additional premium requirements.

Comparing Universal Life, Whole Life, and Term Life

Life insurance comes in different types, each designed to meet different needs. Universal life insurance offers lifelong coverage with flexible premiums and adjustable death benefits. It also includes a cash value component that can grow based on fixed interest, a market index, or investments depending on the policy type. Whole life insurance provides permanent coverage as well, but its cash value grows at a guaranteed, steady rate and premiums are fixed, making it more predictable and stable. Term life insurance covers a specific period, usually with lower premiums, and does not build cash value. It focuses solely on the death benefit. In short, universal life is flexible with variable growth potential, whole life is stable with guaranteed growth, and term life is temporary and cost-effective.

Is Universal Life Insurance Right For You?

Universal life insurance can be a good fit if you want permanent protection with flexibility and a chance to accumulate tax-advantaged cash value. Fixed UL suits those seeking predictability; IUL appeals to those wanting market-linked upside with some downside protection; VUL fits investors willing to accept volatility for higher potential returns. Consult a licensed financial professional to compare specific policy illustrations, fees, guaranteed vs. non-guaranteed elements, and how a UL policy fits your broader financial plan.

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